AI in Marketing – When Is Human Creativity Irreplaceable?
Where AI truly excels, where the human touch remains essential, and why authenticity in marketing is more important than ever
Technologies
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Video Marketing: A Powerful Tool Many Companies Use the Wrong Way
What are the most common mistakes brands make in video marketing? How can they avoid them – and what truly drives successful results? To answer these questions, we speak with Polina Decheva, Partner at ExpandX Marketing & Web
Digi&AI
Author:
Economic.bg
Zaharieva: The fiercest battle right now is for talent
Europe has every opportunity to be a global leader in economic transformation and the AI revolution, but the fiercest battle right now is to attract and retain talent
Digi&AI
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Mirela Vavova
“Success is what you leave behind”: Ognian Trajanov on entrepreneurship, AI, and innovation
A visionary for whom technology and education are an integral cause, a man who builds bridges between business, science, and the future of young people – Ognian Trayanov
Companies
Author:
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From salary to meaning: What the new generation is looking for in the labor market
Employer branding has a direct correlation with revenue and profit growth
Digi&AI
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Economic.bg
“We have the modest mission of curing aging”: Will we live to be 120 years old? (video)
The demographic picture in Europe and around the world is changing dramatically – the former "demographic pyramids" are turning into "demographic columns"
Digi&AI
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Interview | Energy is Bulgaria's trump card in the battle for an AI gigafactory
It seems cheerfully optimistic. Since August, there has been an interdepartmental working group in the Council of Ministers that has been working purposefully
Politics
Author:
Economic.bg
Clean energy and AI talent: Zhelyazkov convinces Meta to invest in Bulgaria
Bulgaria continues its active efforts to attract large-scale investments from tech giant Meta. During Rosen Zhelyazkov visit to the US, he held talks with Joel Kaplan, President of Global Affairs
e-Governance
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Simona Gotsova
BgGPT will assist in the evaluation of public procurement
Public procurement in Bulgaria will undergo another level of automation with the help of BgGPT – the first open language model adapted to the Bulgarian language
Companies
Author:
Mirela Vavova
Bulgarian-American WiseBee attracts $2.5 million
Bulgarian-American startup WiseBee, whose R&D center is in Sofia, has secured $2.5 million in seed funding. This funding closes one of the largest seed rounds