Electric cars are becoming more attractive to Bulgarian consumers

The electric vehicle (EV) industry is evolving rapidly, driven by consumer demand for sustainable and environmentally friendly transportation options. A recent national survey conducted by ABB Bulgaria among electric car owners provided valuable information on consumer behavior, preferences and future trends, shedding light on the dynamic landscape of the electric car market. In addition, the study provides insight into ABB's electric mobility solutions and their alignment with consumer needs and preferences.

Ownership statistics and driving habits

The survey revealed that 44% of respondents currently own an electric car, while an additional 40% expressed their intention to purchase one in the near future. This trend highlights the growing appeal of electric vehicles in the consumer market. Furthermore, the average daily distance traveled by EV owners ranges from less than 20 km to over 100 km, with the majority falling in the 20-50 km range, highlighting the usefulness of EVs for daily commuting and short-distance travel.

Factors influencing purchase decisions and ABB's key decisions for electric mobility

When considering the purchase of an electric vehicle, respondents prioritized factors such as price, driving range on a single charge and brand reputation. The availability of charging infrastructure and stations also plays an important role in shaping the decision-making process. ABB's electric mobility solutions, including fast charging stations and advanced charging infrastructure, address these consumer concerns by providing efficient, reliable and widely available charging solutions, thus contributing to the growing adoption of electric vehicles in Bulgaria.

Future purchase intentions and ABB's role in shaping the EV market

Looking ahead, 34% of respondents say they would likely purchase a new electric car in the next 2 to 5 years, signaling a positive outlook for future market growth. ABB's continued innovation and advancements in e-mobility solutions, including high-power charging infrastructure and smart grid integration, are poised to meet the changing demands of future buyers, thus contributing to the sustainable growth of the electric vehicle industry.

Implications for the electric car industry and ABB's commitment to sustainable mobility

A comprehensive review of the survey data provides valuable information for industry stakeholders, policymakers and manufacturers, including ABB, to understand consumer preferences and behavior related to electric vehicles. By aligning its electric mobility solutions with consumer needs, ABB is at the forefront of driving innovation, fostering sustainable growth and shaping the future of transport. ABB's commitment to sustainable mobility, exemplified by its advanced e-mobility products and solutions, is instrumental in driving the electric vehicle industry forward and addressing changing market demands.

In conclusion, the research findings offer a fascinating insight into the dynamics of the Bulgarian electric car market, offering valuable guidance for industry players looking to navigate the evolving landscape of sustainable mobility, with ABB playing a key role in shaping the future of electric transport.

You can learn more about ABB's solutions for charging infrastructure for electric vehicles here.

Translated by Tzvetozar Vincent Iolov