Another international hotel brand makes a presence in Bulgaria

The international hotel brand Mercure is entering the Bulgarian market. It is part of the Accor hotel chain, and in Sofia, it will be managed by Festa Hotels as part of a franchise deal with the French multinational company. The hotel will open its doors in the fall of 2024 and will be located in the Bulgarian capital's Manastirski Livadi district.

Mercure Sofia will offer 111 rooms, two restaurants as well as conference rooms. There will also be a fitness and wellness area.

The addition of Mercure Sofia marks a significant step in increasing our footprint in the Balkans, a region with strong potential for further growth. The hotel combines the highest standards of hospitality and a convenient location," said Frank Reul, Vice President for Development of Accor's Premium, Midscale & Economy brands in Eastern Europe, the Balkans, Italy and Greece.

There are Mercure hotels in more than 65 countries.  They are both city and resort hotels - on the sea and in the mountains. The brand operates more than 950 sites worldwide.

Our collaboration with Accor will allow us to combine their global expertise with our local expertise. We are confident that our guests will appreciate their stay at Mercure Sofia," said Ivelina Gatseva, Executive Director and Member of the Supervisory Board of Festa Hotels.

The Mercure brand

The Mercure brand is part of Accor Live Limitless, a lifestyle loyalty program providing access to a wide range of privileges, services and experiences.

Accor is a global hotel chain with a presence in over 110 countries, with 5,600 properties, 10,000 restaurants and bars, wellness centers and flexible workspaces. The group unites more than 45 hotel brands spanning from luxury to economy class.

Founded in 1967, Accor is headquartered in France and publicly listed on the Euronext Paris stock exchange and the over-the-counter (OTC) market in the United States.

Translated by Tzvetozar Vincent Iolov