tbi bank and CloudCart partnership brings more sales for online merchants
Easier purchases for customers and greater order value for e-stores – the software platform and the bank announced integration for faster payment and easier financing
© ECONOMIC.BG / tbi bank
Bulgarian online merchants can now benefit from more flexible, easy and secure payment solutions that increase average order value (AOV) and help attract new customers. This is possible thanks to a new strategic partnership between tbi bank - a challenger bank in South-Eastern Europe and CloudCart - a leader among e-commerce platforms in Bulgaria.
tbi bank's deferred financing (Fusion Pay) and direct online transaction (vPOS) solutions have already been integrated into CloudCart.
With Fusion Pay, merchants can offer their customers additional flexible financing options that make the purchase of more or higher-end items more affordable. With the built-in virtual POS terminal, users can make even more secure and fast online payments. Thanks to these tools, online merchants can significantly increase the value of the average order and support their sales growth.
According to Hristo Kolev, eCommerce Lead for Bulgaria at tbi Bank, merchants who offer and actively promote the option to buy goods in installments and provide their customers with the possibility of easy, fast and secure virtual payment can increase their sales by about 20-25%.
This applies not only to traditional sectors such as furniture and appliances, but also to textiles, fashion accessories, and household goods because, for these, consumer demand for goods and payment services is growing. With the integration of Fusion Pay and vPOS on the largest platform for online stores in Bulgaria, we give even more customers the opportunity to meet their needs, and online merchants the opportunity to sell higher quality and premium goods and to reach customers that normally would not have been part of their target market," adds Kolev.
CloudCart is happy to partner with tbi bank because it is "a leader in providing innovative banking solutions".
“At CloudCart, we strive to always listen to feedback and feel the pulse of the market. Our customers deserve access to products that support their business growth. We are convinced that Fusion Pay and vPOS will give CloudCart merchants an edge over the competition, providing them with the right tools to attract and retain customers," commented Nikolay Iliev, CEO of CloudCart.
Translated by Tzvetozar Vincent Iolov
